Safir Hotels & Resorts is a distinguished Arabian hospitality brand with a proud legacy of excellence. Since our inception, we have grown into a regional leader in hotel management, renowned for our innovative services, deep-rooted Arabian heritage, and unwavering commitment to creating authentic guest experiences.
Our journey is guided by a passion to showcase the richness of Arabian culture to the world, offering a refined blend of tradition and modernity. Our portfolio spans key destinations across the GCC and MENA regions, reflecting our strategic expansion goals and dedication to sustainable growth.
Our Vision
To be a leading Arabian hospitality brand within the GCC and MENA regions, recognized for our exceptional innovative service, commitment to Arabian heritage, and sustainable growth.
We aspire to enhance the satisfaction of our internal and external stakeholders and build a legacy of excellence that elevates the Arabian hospitality experience and instills the Arabian culture to the world.
We aim to drive market leadership and expansion across the region by fostering a culture of service excellence, empowering our people, and ensuring their continuous development to contribute toward the ongoing success and growth of the group in line with our owner's vision
Our Mission
Safir Hotels & Resorts is dedicated to delivering exceptional Arabian hospitality experiences that honor our cultural heritage while embracing innovation and sustainability.
We seek to create memorable stays that exceed guest expectations, strengthen stakeholder satisfaction, and cultivate enduring relationships.
By nurturing a culture of empowerment and continuous development for our team members, we ensure the longevity and vitality of our organization, while contributing positively to the communities we serve and the environment we protect
Our Core Values
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Leading Arabian Hospitality Brand
We are ambassadors of Arabian hospitality, setting benchmarks for excellence in the region. -
Exceptional Innovative Service
We constantly evolve our services to delight guests with memorable and personalized experiences. -
Internal & External Stakeholders Satisfaction
We value every relationship, ensuring satisfaction across our guests, partners, employees, and communities. -
Market Leadership and Expansion
We pursue sustainable growth strategies, expanding our presence and influence throughout the GCC and MENA regions. -
Continuous Development
We invest in the ongoing development of our people, empowering them to thrive and contribute to the group's success