Dubai, May 6, 2025 — Safir Hotels & Resorts proudly participated in the 32nd edition of the Arabian Travel Market (ATM) held at the Dubai World Trade Centre from April 28 to May 1, 2025. As one of the Middle East’s leading hospitality brands, Safir joined a prestigious lineup of global hotel chains, travel companies, and travel technology innovators to highlight the dynamic evolution of tourism and hospitality worldwide.
At ATM 2025, Safir Hotels & Resorts showcased its expanding portfolio and unveiled its forward-looking vision and mission aimed at redefining the guest experience through innovation and authentic Arabian hospitality. This included plans to grow the brand’s presence across key destinations in the Middle East and North Africa.
Throughout the exhibition, Safir held a series of strategic meetings with leading hospitality and travel tech companies. These engagements aimed to explore partnerships and technological advancements to elevate service standards and implement smart innovations across Safir’s properties—ensuring guests enjoy a seamless, memorable, and unmatched hospitality experience.
Representing Safir at the event was Mr. Abdulaziz Al Failakawi, CEO of Safir Hotels & Resorts. His leadership at ATM 2025 underscored the group’s commitment to sustainable expansion, innovation, and excellence.
"Our presence at ATM 2025 reinforces our mission to lead with authenticity, embrace innovation, and deliver a hospitality experience that blends tradition with technology," said Mr. Al Failakawi.
Safir Hotels & Resorts remains dedicated to strengthening its regional and international footprint while remaining true to its heritage of warmth, quality, and exceptional service